WooCommerce multiple prices per product essentially let you sell products at different prices based on certain rules.
Setting multiple prices per product in WooCommerce
In this article, we’ll take a look at six different ways to set multiple prices per product in WooCommerce.
But, before we begin, let’s step through some scenarios for when you might need to set WooCommerce multiple prices per product to put everything into context.
Why you might need to set WooCommerce multiple prices per product
By WooCommerce multiple prices per product, we simply mean assigning individual WooCommerce products different sales prices. The price that’s displayed on the front-end depends on predefined rules or conditions.
Here are some reasons why store owners might need to set multiple prices per product in WooCommerce:
Reason #1: To sell to different types of customers
For example, you might sell your merchandise to members on your membership site at 10% off its regular price. This is a great way to incentivize visitors to become members.
Or, you could have different product prices displayed to retail customers and wholesale customers since wholesale customers typically buy in bulk.
Reason #2: To offer discounts on different types of products
You can set WooCommerce multiple prices per product to offer discounts. For example, if you want to offer discounts on a specific category of products in your store such as Sports Gear. You could simply define a rule to offer a 15% discount on all Sports Gear products for a limited time. This is a great way to attract new customers and boost sales.
Reason #3: To encourage customers to buy more
Setting WooCommerce multiple prices per product also lets you encourage customers to buy more from you. For example, you can set multiple prices to incentivize customers with bulk pricing marketing tactics.
There are several different ways to implement bulk pricing in WooCommerce. You can set up a tiered pricing model or volume-based pricing based on the types of products you’re selling.
Reason #4: To sell products with different product attributes
If you sell variable products through your online store (i.e. products with different attributes), you can set multiple prices per product to generate more revenue.
For example, if you sell t-shirts, you might sell Large or Extra Large sized t-shirts at a slightly higher price point than Small or Medium t-shirts. Similarly, if you sell tech products, you can charge more money for the variations with better specifications.
Now that we have a better understanding of why you might consider setting WooCommerce multiple prices per product, let’s take a look at how you can implement this in your store.
6 different ways to set multiple prices per product in WooCommerce
Here, we’ll step through five different ways to set multiple prices per product in WooCommerce. You can implement one or more pricing tactics to increase conversions and grow your bottom line.
#1: Role-based pricing (global)
WooCommerce role-based pricing lets you offer customers products at different prices based on their user role. For example, you can sell products to regular customers, wholesale buyers, and staff members at different price points.
Implementing role-based pricing in WooCommerce is incredibly easy. All you have to do is choose a pricing adjustment and set different prices for each user role you’d like to offer discounts to. With the WooCommerce Fees and Discounts plugin, you can set different prices globally or for specific products.
Check out our article on WooCommerce user role pricing in 2 easy steps for step-by-step instructions.
Setting up role-based pricing lets you encourage customers to upgrade their subscriptions. And, as a result, you’re able to increase sales and generate more revenue.
#2: Role-based pricing (per product)
If setting the same adjustment for all products depending on role (#1 above) isn’t what you’re looking for, you can also specify different prices for each product per role.
Just decide which roles you’d like to enable for role-based pricing. You’ll get additional price fields on each product – enter the role-based price for each product, or leave it blank to default to the standard product price.
#3: Wholesale pricing
If you sell to both retail customers and wholesale customers, you can set up wholesale pricing on your store and offer several discount tiers based on quantity.
From a practical standpoint, this involves creating a multi-tiered wholesale store with a Wholesale user role that’s eligible for discounted rates. Using the WooCommerce Fees and Discounts plugin, you can set percentage-based or fixed discounts for your wholesale customers.
Check out our in-depth, step-by-step WooCommerce wholesale store guide for more information.
Offering wholesale pricing is a great way to incentivize wholesale customers to buy more. This way, you’re able to move stock faster and increase your average order value at the same time.
#4: Category-based discounts
Category-based discounts is a popular marketing strategy where you offer all products under a specific category at a discounted rate for a limited time. Store owners that sell seasonal products implement category-based discounts during end of season sales.
In terms of implementation, you can create a new category or edit an existing one to use for defining the discount rules. Once that’s done, simply assign the category to all relevant products and use WooCommerce Fees and Discounts to offer a category-based discount.
For more information, check out our WooCommerce category discount article to learn how to offer fixed or percentage discounts on specific WooCommerce categories.
Offering category-based discounts has several business benefits, too. It’s a great way to attract new customers, increase your average order value, and boost sales.
#5: Bulk pricing
Bulk pricing is all about offering customers a better price based on quantity. Put simply, you’re able to lower the price per unit product the more customers buy. This is one of the easiest and most effective ways to set WooCommerce multiple prices per product.
Using WooCommerce Fees and Discounts, you can create dynamic pricing rules and create discount tiers. Then, you can choose to offer bulk pricing for all products, products in a specific category, or individual products.
Our WooCommerce bulk discount guide covers step-by-step instructions for different ways to adjust prices according to the quantity ordered.
Bulk pricing discounts let you drive volume by reducing the unit cost for larger quantities and clear out old inventory quickly.
#6: Variable products
If you sell variable products in WooCommerce (i.e. products with attributes), you might consider setting WooCommerce multiple prices per product variation.
For this, you’ll need to first create a variable product and some product attributes such as size, color, or material. Then, populate product variations and set prices for individual variations.
Check out our complete guide on WooCommerce variable products for more information and instructions on how to set it up.
The benefits of selling variable products are two-fold: you can sell different variations of the same product at different price points while giving customers more options.
Set WooCommerce multiple prices per product
WooCommerce is an incredibly flexible e-commerce plugin that allows you to set multiple prices per product in a variety of different ways. This is especially useful for store owners that want to execute marketing strategies to grow their bottom line.
To recap, you can set WooCommerce multiple prices per product in a variety of different ways including:
- Role-based pricing
- Wholesale pricing
- Category-based discounts
- Bulk pricing
- Variable products
Get the WooCommerce Fees and Discounts plugin to set multiple prices per product in WooCommerce today!