As an online store owner, there are many reasons why you might want to offer WooCommerce discounts. For example, you can offer WooCommerce quantity discounts as part of a marketing campaign, end of season sale, or simply to boost revenue.

The great thing about WooCommerce quantity based pricing is that it’s incredibly easy to set up. And, in this article, we’ll show you how you can use quantity based discounts to sell more.

You’ll learn:

Let’s put everything into context before we begin.

What are quantity discounts in WooCommerce?

A quantity discount is exactly what it sounds like: it’s an incentive offered to customers that ends up costing them less per unit of goods when they purchase in larger quantities. Here’s a quick example:

  • 1 unit costs $5.99 9 (i.e. per unit cost is $5.99)
  • 10 units cost $49.99 (i.e. per unit cost is $4.99)
  • 50 units cost $199.99 (i.e. per unit cost is $3.99)

Benefits of WooCommerce quantity discounts

The key benefit of offering customers WooCommerce quantity discounts is that you’re able to move more goods while buyers are able to purchase goods at lower rates. It’s a win-win.

It’s also a great way to increase your average order value while reducing shipping and handling costs. This is because with quantity discounts you can ship larger quantities of products to fewer places rather than shipping smaller quantities to many different places.

Offering these sorts of WooCommerce discounts is great for when you need to lower your on-hand inventory such as everything must go type of sales, clearance sales, or end of season sales.

By now you should have a better understanding of what WooCommerce quantity discounts are and how they can benefit your business. Next, let’s take a look at the WooCommerce Fees and Discounts plugin that lets you set up WooCommerce quantity based pricing in a few simple steps.

Key features on offer with the WooCommerce Fees and Discounts plugin

Although WooCommerce is a robust e-commerce plugin for WordPress websites, it lacks some essential features when it comes to offering WooCommerce discounts. The easiest way to set up WooCommerce quantity based pricing on your online store is by using the WooCommerce Fees and Discounts plugin.

WooCommerce Fees and Discounts is a flexible WooCommerce discounts plugin that lets you leverage bulk pricing discounts and create your own dynamic pricing rules.

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Key features:

  • Bulk pricing discounts. You can use this WooCommerce discounts plugin to automatically apply different discounts for products based on the number of product units customers add to their shopping cart. You can apply discounts to individual products or to all products in a particular category. Find out more about WooCommerce bulk discounts here.
  • Dynamic pricing rules. The plugin lets you create dynamic pricing rules which lets you get creative with WooCommerce quantity based pricing. For example, you can set up a Buy One Get One Free offer or something like Buy two of Product A and get Product B at X% off. The sky’s the limit. Find out more about WooCommerce dynamic pricing here.
  • User role based pricing. You can use the WooCommerce quantity discounts plugin to offer quantity discounts to specific types of customers using its user role based pricing feature. This is useful for store owners that might want to sell to wholesale customers or offer wholesale pricing as part of their marketing campaign. Find out more about user role pricing in WooCommerce here.

One of the key benefits of using the WooCommerce Fees and Discounts plugin to set up quantity-based pricing in WooCommerce is that it comes with built-in features to offer WooCommerce quantity discounts with fine-grained control over products. For example, you can set up pricing rules for individual products, products in specific categories, or all products added to the shopping cart. In addition to this, the plugin gives you tons of options for setting up and accepting payments.

3 different ways to use quantity based WooCommerce discounts

Here, we’ll show you three different ways to use WooCommerce discounts to incentivize customers to purchase in larger quantities. We’ll also explain how offering WooCommerce quantity discounts will benefit your business in each scenario.

For this tutorial, you’ll need to purchase the WooCommerce Fees and Discounts plugin. We’ll assume you already have a WordPress website with WooCommerce set up and some WooCommerce products added to your online store.

Use case #1: Sale on seasonal products

If you sell seasonal products through your online store, you need an effective way to clear out old inventory at the end of the season when product demand drops. One way to incentivize customers to purchase larger quantities of goods from you is by offering WooCommerce quantity discounts.

Using the WooCommerce Fees and Discounts plugin, you can offer discounts by product category. For example, if you’ve organized WooCommerce products into categories like Winter Stock or Summer Stock, you can easily offer discounts on all products in those categories. This approach also works for perishable goods such as dairy products or bakery items.

How to offer WooCommerce discounts by product category

The first thing we need to do is create dynamic pricing rules. Go to WooCommerce > Settings > Fees and Discounts > Dynamic Pricing to get started.

Use the Pricing table option to decide where you want the pricing table to appear. You can choose to have it appear before or after the add to cart button or hide it from the front-end.

Next, we’ll create a pricing rule. Here’s how:

  • Use the dropdown menu to set ‘Offer type’ to ‘Bulk Pricing’.
  • Enter some text in the ‘Label’ field to display information about the discount.
  • Use the dropdown menu next to the ‘Applies to’ field to select which products you’d like to apply the quantity based discounts to. Following our example, we’ll apply the discount to all products in the Winter Stock.
  • Set the ‘“Buy” categories’ option and the ‘“Get” categories’ option to ‘Winter Stock’.
  • The ‘Tiers’ option lets you create WooCommerce discounts based on the number of products in the shopping cart.

Simply fill out the Min quantity, Max quantity, Adjustment, Amount, and Label fields to set up as many dynamic pricing rules as you’d like.

For example, if you want to create three pricing tiers:

  • 5% discount when you purchase 10-49 units
  • 10% discount when you purchase 50-99 units
  • 15% discount when you purchase 100-149 units

It would look something like this:

WooCommerce Fees and Discounts settings for selling seasonal products

When customers add products from the Winter Stock category to their cart, they’ll get a percentage discount based on how many units they’re purchasing.

Preview of shopping cart on the front-end

How this benefits your business

By offering WooCommerce quantity discounts on seasonal products, you can quickly clear old inventory while increasing sales. Not to mention, your customers will get a great deal on out-of-season products.

Use case #2: Buy X of Category A and get X% off on Category B

Another way to offer WooCommerce discounts is by incentivizing customers to buy X products from category A in order to qualify for an X% off discount on all items in category B. So, for example, you might offer something like Buy 3 products from Winter Stock to get 15% off an all items from Summer Stock.

This sort of WooCommerce quantity discount works great for clearance sales and end of season sales. You can also use it to upsell related products. For example, buy a product from the main product line (such as a laptop or smartphone) and get a 30% discount on accessories (like chargers, decals, or cases).

How to create buy X get Y WooCommerce discounts

Same as before, go to WooCommerce > Settings > Fees and Discounts > Dynamic Pricing to get started.

Use the Pricing table option to decide where you want the pricing table to appear. Next, we’ll create a pricing rule for Buy 3 products from Winter Stock to get 15% off on all items from Summer Stock.

Here’s how:

  • Use the dropdown menu to set ‘Offer type’ to ‘Buy X Get Y’.
  • Enter some text in the ‘Label’ field to display information about the discount.
  • Use the dropdown menu next to the ‘Applies to’ field to select which products you’d like to apply the quantity based discounts to. Following our example, we’ll apply the discount to ‘Specific categories’.
  • Set the ‘Buy’ option to ‘3’ and the ‘Get’ option to ‘1’. You can also set the ‘Max Items’ customers can purchase to qualify for the quantity discount.
  • Set the ‘Adjustment type’ to ‘Percentage Discount’ and the ‘Amount’ to 15.
  • Use the ‘“Buy” categories’ option to select the category of products customers have to purchase to qualify for the discount.
  • Use the ‘“Get” categories’ option to select the category of products customers can get a discount on.

It would look something like this:

Buy one get one free example in WooCommerce

When customers add three products from the Winter Stock category to their cart, they’ll get a 15% percent discount on a product from Summer Stock.

Preview of WooCommerce discounts on the front-end

You can play around with WooCommerce Fees and Discounts configuration settings to create different types of offers such as a Buy One Get One Free or Buy X of Product A to get Product B at half price, or something similar.

How this benefits your business

By offering WooCommerce quantity discounts on products in a category if customers purchase a certain number of products from another category, you can boost sales and increase your average order value. This is also a great way to upsell related products.

Use case #3: Sell to wholesale buyers

As an online store owner selling to both B2C and B2B customers, you might want to set up WooCommerce quantity based pricing for specific user roles only. For example, you might want to offer customers with the Wholesale Buyer user role a 20% discount when they purchase 75 (or more) units. 75 (or more units).

How to create user role based WooCommerce discounts

Start by going to WooCommerce > Settings > Fees and Discounts > User Role Pricing. Next, set the ‘Adjustment’ dropdown next to the ‘Wholesale Buyer’ user role to ‘Percentage Discount’. Click the Save changes button to proceed.

Now, whenever a wholesale buyer logs into their user account and adds products to cart, they’ll get a 20% discount on their purchase.

How this benefits your business

Offering a percentage based discount to wholesale buyers is a great way to clear old inventory and boost sales. It’s also worth mentioning that wholesale buyers are interested in purchasing products at a lower cost per unit. WooCommerce Fees and Discounts is the easiest way to offer user role based WooCommerce quantity discounts.

You can find out more about how to create a WooCommerce wholesale store in this article.

Conclusion

As an online store owner, your business can benefit from offering WooCommerce quantity discounts during end of season sales or clearance sales. It’s a great way to reduce the cost per product and incentivise customers to buy more. And, as a bonus, you’re able to save some overhead costs on shipping and handling.

To recap:

  • There are many different ways you can offer WooCommerce quantity discounts.
  • The WooCommerce Fees and Discounts plugin is the easiest way to set up discounts and quantity based pricing in WooCommerce.
  • By offering WooCommerce discounts, you can effectively clear out old inventory and increase your average order value.
  • WooCommerce quantity discounts are useful for store owners that sell to both B2B and B2C customers.
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Can you think of other ways to offer WooCommerce quantity discounts? Share your thoughts in the comments section below.


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Rafay

Rafay

I’m a professional writer and co-founder at BloggInc providing data-driven content for B2B companies.

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