Out of the box, WooCommerce doesn’t give you the option to offer a discount by order total. Offering a discount on the total cart value encourages customers to buy more from you and improves customer loyalty.
The easiest way to offer a WooCommerce discount by order total is by using the WooCommerce Fees and Discounts plugin.
In this tutorial, we’ll explain how you can set up a WooCommerce discount by order total on your online store. We’ll also go over a few use cases where discounts by order total might be useful.
Why you’d want to offer discounts on the order total
WooCommerce order total discounts are discount tiers based on the total value of the order, set through a bulk pricing rule. When your customer adds products to their shopping cart, the discount is applied to the total order amount.
For instance, you can set a 5% discount of the customer’s total cart value. This way, they will receive a 5% discount based on their order total, despite the number of products added.
In other words, if the customer’s cart value amounts to $74, they’ll get a discount of $3.70.
It’s important to note that discount by order total and bulk discount based on quantity aren’t the same things.
Discount by order total is based on the total cost of items. In our example above, the customers get a discount on their total cart value – it doesn’t matter which products they purchase.
On the other hand, a discount based on quantity is based on the number of units your customer purchases of a product. For example, you can offer customers a 10% discount if they purchase 24 units of a specific product.
By offering WooCommerce discounts on the order total, you can encourage customers to buy more from you as it provides them an incentive to save more. As a result, you can increase customer retention and gain loyal customers. Providing discounts by order total also helps you boost sales and increase the average order value. Additionally, it also helps you stand out and differentiate yourself from your competition.
When you’d need to offer discounts on the order total
While offering discounts on the order total might be a good way to boost your sales, it can be challenging deciding when to offer them.
Let’s take a look at a few example use case scenarios where it makes sense to offer a discount on the order total:
- Store-wide discounts. You can offer a discount on all products. For instance, wholesale stores can offer discounts on the order total as a way to attract more customers. Wholesale buyers know they have to buy more. So, by providing discounts on the order total, wholesale buyers will choose to buy from your store every time.
- Offer discount by order total on certain days. You can offer discounts on the order total on certain days so people buy more from you. It is also a great way to get more people to visit your WooCommerce store. You can offer a discount by order total on days such as Black Friday and Cyber Monday to maximize sales. You can also provide discounts on order total every Monday as a way to attract more visitors every week.
- Clearance sale. Providing discounts on order total can help you clear out your old inventory before adding new products. It can encourage customers to buy more from you than they had originally planned, increasing your store’s average order value. For instance, you can organize an End of season sale or a Winter-clearance stock sale so customers know they can get a good deal if they decide to buy from your store.
Creating a WooCommerce discount by order total provides an incentive for your customers to buy more from you. The order total affects the discount so the more the order total is, the better the discounts for customers.
How to create a pricing rule for order total discounts
Offering discounts by order total can help you boost sales and increase average order value on your WooCommerce store.
However, as mentioned earlier, WooCommerce doesn’t have features built-in that let you create a pricing rule to offer discounts by order total. For this reason, you need to use the WooCommerce Fees and Discounts plugin to create a pricing rule.
Here’s what you need to get started:
- A WooCommerce store with some products added to it
- The WooCommerce Fees and Discounts plugin
Step #1: Install and activate WooCommerce Fees and Discounts
The WooCommerce Fees and Discounts plugin lets users create pricing incentives for their customers. You can apply bulk discounts or fees, either on a fixed or percentage basis. Users can also create dynamic pricing rules like Buy One Get One Free Offers. Additionally, with WooCommerce Fees and Discounts, you can also apply fees and discounts based on payment gateways.
Once you’re done installing and activating the WooCommerce Fees and Discounts plugin, you can start creating a pricing rule for the order total.
To get started, navigate to WooCommerce > Settings > Fees and Discounts from the admin panel.
Here, you’ll see three checkboxes with various options that let you offer fees and discounts on your WooCommerce store. Tick the checkbox next to ‘Enable Dynamic Pricing’ and click on the ‘Save changes’ button to continue.
Step #2: Configure plugin settings
Once you’re done enabling dynamic pricing, navigate to WooCommerce > Settings > Fees and Discounts > Dynamic Pricing to create a pricing rule for offering a discount by order total.
- Click the ‘Add Rule’ button to add a new pricing rule and set the ‘Offer type’ to ‘Order Total’ from the drop-down menu.
- Next, set the ‘Label’. This will appear on single product pages lettings customers know they’ll get a discount if they purchase it.
- The ‘Min total’ is the minimum units the customer has to purchase to qualify for the discount. To offer a discount on all products regardless of how many units purchased, set this to 1.
- You can set an upper limit on the number of units of a product a customer can purchase and still be eligible for the discount using the ‘Max total’ option.
- Use the ‘Adjustment’ option to choose a discount adjustment type.
- Set the discount value using the ‘Amount’ field.
Click on the ‘Save changes’ button to continue once you’re done setting up the pricing rule.
Step #3: Preview
Here’s how what the discount on order total will look like in the cart:
Customers will receive a 10% discount on their order regardless of how many products they buy.
Bonus: Offer order total discounts for certain roles
With WooCommerce Fees and Discounts, you can also offer order total discounts for certain roles. You can set a discount by order total for specific user roles. For instance, you can set the order total discount for customers with the Subscriber user role at 5%.
So, when customers with the Subscriber user role decide to buy from you, they will receive an order total discount of 5%.To offer order total discounts for certain roles, go to WooCommerce > Settings > Fees and Discounts and tick the checkbox next to ‘Enable User Role Pricing’. This will enable user role pricing on your store.
Next, navigate to WooCommerce > Settings > Fees and Discounts > User Role Pricing to set order discounts for certain roles.
Under the ‘Role Price Fields’ section, set the user roles you want to offer discounts for specifically in the meta box next to ‘Roles’ and click the ‘Save changes’ button to continue.
This will add additional product price fields for each specified user role in your ‘Product data’ section under the ‘General’ tab.
WooCommerce order total discount video
This video has a section on creating a discount based on the cart total:
With the WooCommerce Fees and Discounts plugin, you can create a pricing rule for order total that can help you boost sales and potentially attract new customers. Additionally, this can help you clear out your old stock so that you have space for new inventory.
We explained how you can create a pricing rule and offer discounts by order total using the WooCommerce Fees and Discounts plugin. Hopefully, you’re in a good position to start creating discounts on your store.
Ready to offer discounts by order total on your online store? Get the WooCommerce Fees and Discounts plugin today!