In this article, we’ll take a look at creating a WooCommerce custom Thank You page – turning the default page into a powerful marketing tool.

We’ll cover what the Thank You page is and why you might want to customise it. Then we’ll look into some of the possible elements you would want to add to the page – and how they will benefit your business.

Finally, we’ll look at some short tutorials on how to add and configure different components on your Thank You page.

We’re going to look at:

  • Some specific components of a WooCommerce custom thank you page
  • Why those components are effective
  • How to add extra components to your thank you page
  • How to specify different thank you pages depending on the products in the customer’s orders

If you want to jump ahead, use the menu below.

WooCommerce Thank You Pages plugin

For the tutorial section, we’ll be using the WooCommerce Thank You Pages plugin.

What is the WooCommerce Thank You page?

Let’s take a moment to look at the standard Thank You page in WooCommerce.

There’s nothing wrong with it – it provides the customer with some basic information about the order they’ve just placed.

But it’s not working very hard for you. It’s only telling the customer what they already know. In most cases, the customer is going to glance at this then just get on with the rest of their life.

Why create a custom WooCommerce thank you page?

Perhaps you’ve never really thought about the Thank You page in your WooCommerce store.

But, in fact, the Thank You page is a powerful promotional opportunity. For one thing, it’s the only page on the site that you can guarantee that all your customers will see.

You can improve on the default WooCommerce Thank You page by implementing some of the techniques in this article, turning the page into a marketing tool.

Some typical uses for customised Thank You pages include:

  • Membership sites: do you need to provide your new members with some onboarding guidance, possibly a video? The Thank You page is the ideal place

The Thank You page as a marketing tool

Research shows that it’s five times more expensive to reach a new customer compared with an existing customer. And existing customers can spend up to five times more than new customers.

Why is this?

A customer who has just made a purchase on your store is in the ideal frame of mind. This is the point when the customer is on a high, they’re feeling positive about your store, so they’re receptive to your marketing messages.

Using the Thank You page as a marketing tool will:

  • Increase sales
  • Build trust
  • Save yourself time

Customised WooCommerce Thank You Pages

Here’s an example of a customised WooCommerce Thank You page:

Customised WooCommerce Thank You page

You can see that there’s quite a difference. A few of the most obvious differences include:

  • The page is personalised towards the customer, using their name to address them directly
  • It uses images and a Google Map to make the page more visually interesting
  • It provides the customer with next steps – either in terms of making another purchase or helping them to get started with their recent purchase

Let’s take a look at each component individually.

WooCommerce custom thank you page components

Let’s take a look at some of the elements or components you can add to your Thank You page to make it a more effective sales tool.

Coupons

Offering the new customer something straight back is a great sales technique. The customer is already feeling positive about your products (you know this because they’ve just made a purchase on your store).

So offering them an incentive to go straight back and make another purchase could work really well for some stores. Plus, WooCommerce discounts are a well-established promotion method.

And by using WooCommerce coupons, you can ensure that coupons are limited in their usage. So only the customer themselves can use the new coupon code. And you can set the maximum number of uses too.

WooCommerce Thank You page coupon

Cross sells

Cross sells are the method used by WooCommerce to encourage the customer to buy more products – based on the content of their cart or order.

Adding cross sells to your thank you page (especially if you’re also offering a coupon) may just be the extra push the customer needs to go back and buy that extra item.

In WooCommerce, you specify cross sells per product – so cross sell recommendations on the thank you page should appeal to your customer.

WooCommerce Thank You page recommended products

Custom content

There are many reasons you might want to add some custom content to your Thank You page. These include:

  • Onboarding guidance
  • Support information
  • Information about delivery times
  • Information about returns
  • A personalised message to the customer welcoming them to your site

Because the WooCommerce Thank You Pages plugin uses WordPress posts, you can add any type of custom content you wish, including text, images and video.

WooCommerce Thank You page custom content

Downloads

It’s sometimes said that the experience purchasing downloadable products on a WooCommerce store can be a little flat. The Thank You page is the perfect place to rectify that – by providing the customer with extra information, download links, and some onboarding guidance.

WooCommerce Thank You page downloads section

Shipping information

Have you ever bought anything from a store built on Shopify? They have a very neat thank you page that includes a Google Map with the customer’s shipping address marked.

As well as being visually satisfying, this creates confidence in the user’s mind. It might seem like a relatively minor detail but things like this all add up, sending positive signals about your store and products to your customers.

WooCommerce Thank You page shipping map

Social sharing

As the biggest online retailer in the world, Amazon know a few things about how to sell products. Among other things, they encourage their customers to share their new purchases via the thank you page.

It’s a long established fact that we tend to put more faith in recommendations from our peers than any form of advertising or other promotion.

Seeing a tweet or Facebook post from friends bragging about their new online purchase is a great way to drive consumers to your site. And, in fact, users who are referred by social media are 71% more likely to convert to a paying customer.

How to customise your WooCommerce thank you page

So we’ve looked at some of the typical content you might want to add to your Thank You page. Now let’s take a look at each component in turn and walk through how to add them.

How to create a customised WooCommerce thank you page

First of all, after installing and activating the Thank You Pages plugin, we need to create a new thank you page in place of the default WooCommerce version.

To create a new WooCommerce thank you page:

  • Go to WooCommerce > Thank You Pages
  • Click ‘Add Thank You Page’
  • We can then start adding components as outlined below

We’ll look at how to add each component to the Thank You page, then how to configure it.

How to add a coupon to your Thank You page

To add a coupon to your WooCommerce Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_coupon] shortcode

To configure the coupon:

  • Go to WooCommerce > Settings > Thank You Pages > Coupons
  • You can edit the parameters, like the amount and usage restrictions, by following the guidance in this support document

How to add custom content to your WooCommerce Thank You page

To add custom content to your WooCommerce Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_custom_content] shortcode
  • Add your custom content, using any kind of WordPress content you like
  • Close the custom content area using the [/order_custom_content] shortcode (note the slash just after the opening square bracket)

To add a Recommended Products (or Cross Sells) section to your Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_cross_sells] shortcode

To configure the section:

  • Go to WooCommerce > Settings > Thank You Pages > Cross sells
  • You can edit the parameters, like the number and layout, by following the guidance in this support document

How to add downloads to your Thank You page in WooCommerce

To add a downloads section to your WooCommerce Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_download] shortcode

To configure the section:

  • Go to WooCommerce > Settings > Thank You Pages > Downloads
  • You can edit the parameters, like the number and layout, by following the guidance in this support document

How to add a shipping map to your Thank You page

To add a shipping map section to your Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_shipping] shortcode

To configure the section:

  • Go to WooCommerce > Settings > Thank You Pages > Shipping
  • You can edit the parameters by following the guidance in this support document

How to add social share buttons to your WooCommerce Thank You page

To add social share buttons to your WooCommerce Thank You page:

  • Edit your new Thank You page
  • Give it a title
  • In the content area, add the [order_social_shares] shortcode

To configure the section:

  • Go to WooCommerce > Settings > Thank You Pages > Social sharing
  • You can edit the parameters by following the guidance in this support document

Recap

So, in this article we looked at:

  • What the WooCommerce Thank You page is and why you would want to customise it
  • Specific elements you can add to the custom Thank You page
  • The benefits of those elements
  • How to add each element

Don’t forget to download the WooCommerce Thank You Pages plugin.


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