How to execute a successful storewide sale on WooCommerce


Guaranteeing the success of your next WooCommerce sale can seem a formidable task, particularly in a landscape of escalating competition during peak sale seasons like Black Friday or Cyber Monday. 

Then again, the process can be seamlessly navigated with a combination of prudent planning and the right set of tools to support your efforts.

This guide is your trusted companion for this journey. Offering detailed insights into critical steps and strategies – from setting up sale prices, employing coupon codes, implementing flash sales and free shipping, to using advanced tools like WooCommerce Fees and Discounts and WooCommerce Wishlists Ultimate – it provides a comprehensive blueprint to ensure a rewarding storewide sale on WooCommerce.

We’ll empower you with the knowledge and tools to significantly boost your profits, expand your customer base, and dramatically improve your sales performance. Without further ado, let’s delve into these strategies in detail!

Building a successful storewide sale in WooCommerce

With some dedication and strategic planning, you’ll be able to launch a successful storewide sale that not only boosts your sales volume but also attracts new customers and allows you to efficiently clear out your old inventory. 

Here’s how WooCommerce makes the sale process even simpler with its diverse features:

1. Discounting individual products

Before diving into the details of setting a storewide sale, it’s important to understand how to set sale prices for individual products. Follow the steps below:

  1. From your WordPress Dashboard, go to Products > All Products.
  2. Pick an existing product that you want to discount, or opt to add a new one.
  3. Find the Product Data section. You should see boxes for Regular Price (the price before the discount) and Sale Price (the discounted price).
  4. Now, input the sales price in the Sale Price box.
  5. If the sale is only for a specific time, click the Schedule link underneath the sale price box. This allows you to set the start and end date for the sale, automating the whole process.
Set a sale price for an individual product

With these steps, each product you wish to put on sale will be correctly priced and ready for the sale period.

2. Initiating storewide sale prices

For businesses with a wide range of products, manually adjusting the prices of each product could be time-consuming. Therefore, it’s often more practical to apply a storewide discount. 

When doing this, it’s important to ensure that your prices are attractive to customers but also ensure your business maintains profitability.

  1. Go to Products > All Products from your dashboard.
  2. Select the products you wish to apply discounts to by checking the boxes next to them.
  3. After selecting, click the Bulk Actions dropdown located above the product list. 
  4. Choose Edit and then click Apply to open the bulk edit mode.
  5. A dialog box will appear. Look for Product Data and locate the Sale dropdown.
  6. Here, you’ll find options like
    • Set regular prices, which allows you to assign a new fixed price or percentage to selected products.
    • Decrease existing sale price by, which reduces the original prices.
    • Increase existing sale price by, which raises the original prices.
  7. Choose the option that best fits your strategy, insert the sale price, and click Update. This applies the changes to all selected products.
Edit sale prices in bulk across the store

Note that, unless you’re setting up sale prices individually, the sale price would need to be manually removed once the sale ends. 

3. Setting up coupon codes 

Coupon codes incentivize purchases, rewarding steady customers. They also offer a measurable way to track the efficacy of your promotional campaigns.

Setting up a coupon code in WooCommerce is straightforward.

  1. From your WordPress dashboard, navigate to Marketing > Coupons.
  2. Click the Add Coupon button to create a new coupon.
  3. Fill in the coupon details:
    1. Coupon code: Enter a unique code for customers to apply during checkout.
    2. Description (optional): Add a description for your reference.
    3. Discount type: Choose a percentage or fixed amount discount.
    4. Coupon amount: Set the discount value.
Add new coupon in WooCommerce
  1. Allow free shipping: Enable if you want to provide free shipping.
  2. Coupon expiry date: Optionally set an expiration date.
  3. Usage limit: Specify how many times the coupon can be used.
  4. Usage limit per user: Limit usage per customer.
Configure coupon usage limits
  1. Configure usage restrictions and limits:
    1. Minimum spend: Set a minimum cart total for the coupon to apply.
    2. Maximum spend: Set a maximum cart total for coupon validity.
    3. Individual use only: Prevent combining with other coupons.
    4. Exclude sale items: Exclude items already on sale.
Configure coupon usage restriction limits
  1. Optionally, restrict the coupon to specific products or categories using the Products and Exclude Products fields.
  2. Click the Publish (or Update if you saved it as a draft) button to create the coupon.
  3. Promote the coupon code to customers via your website, emails, social media, and newsletters.
  4. Test the coupon to ensure it works correctly during checkout.
  5. Monitor coupon usage and adjust settings as needed in the WooCommerce dashboard.

Coupon codes, if used strategically, can evolve into a powerful marketing tool for your WooCommerce store. Remember to create codes that are memorable for users, setting an expiration date to encourage quicker purchases. The attractiveness of the discount is another aspect that can determine the success of your coupon code.

Maximizing the power of your storewide sales with the WooCommerce Fees and Discounts plugin

To elevate your WooCommerce storewide sales beyond the basic strategies, it’s beneficial to leverage a discount plugin that greatly enriches your discounting and promotional capabilities – the WooCommerce Fees and Discounts plugin.

WooCommerce Fees and Discounts featured image

WooCommerce Fees and Discounts

Create powerful pricing incentives quickly and easily

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  • It empowers store owners to manage complex discounting rules, adjust pricing based on user roles, and even implement conditional fees based on the customer’s chosen payment gateway. In essence, it offers a new realm of control and customization over your online store’s pricing strategy.
  • It has the ability to handle complex pricing rules. For instance, your plans for a “Buy One, Get One Free” promotion can be executed seamlessly with this plugin – an offering beyond the reach of WooCommerce’s native features.
  • It enables dynamic pricing and bulk discounts. If you’re mulling over establishing pricing tiers – for instance, offering a 10% discount on orders over $100, and a 15% discount on orders over $200, the WooCommerce Fees and Discounts plugin simplifies this process. These pricing tiers can be organized in an easy-to-read table format, significantly enhancing the customer experience.
  • The plugin also allows the setting of fees or offers discounts based on the customer’s chosen payment gateway. This feature opens up new strategies to either encourage or discourage the use of specific payment methods.

Let’s walk through a step-by-step guide to harness the full potential of the WooCommerce Fees and Discounts plugin:

  1. Navigate to WooCommerce > Settings > Fees and Discounts.
  2. Enable Dynamic Pricing by checking the respective box and clicking Save changes.
Enable dynamic pricing in WooCommerce Fees and Discounts
  1. Navigate to WooCommerce > Fees and Discounts and click Add Rule.
  2. Choose an offer type. Your options include Buy X Get X, Buy X Get Y, Bulk Pricing, Discount on Spend, or Order Total.
  3. Optionally, you can add a label such as ‘Buy One Get One Half Price’.
  4. Determine if the deal applies to all items, specific categories, or specific products.
  5. Decide whether you’re counting all items in the cart or by individual products.
WooCommerce discount rule applies to
  1. Specify how many items a customer needs to buy to trigger the offer and how many will be discounted.
  2. Limit the number of eligible items or set to 0 for unlimited.
  3. Opt for a fixed or percentage discount or fee.
  4. Input the discount or fee value.
Configuring the Buy X Get X offer settings
  1. If the offer applies to specific items, specify the eligible categories or products.

With these measures, you unveil power-packed features for boosting your storewide sales that meet all your business requirements.

Maximizing sales with effective promotion strategies: Flash sales, free shipping, and more

Championing your WooCommerce store’s sales skyward involves a vital component – the successful implementation of diverse and effective promotion strategies. Let us examine three compelling techniques in detail: flash sales, free shipping, and additional promotional methods.

Flash sales

A tried and tested method of driving immediate action, flash sales involve offering substantial discounts on a selected range of products for a limited time. Research states that flash sales can drive a positive increase in transaction rates.

Despite their potential benefits, flash sales are no casual venture. A few professional recommendations worth considering when planning include:

  • Selecting mass-appeal products closely associated with your brand. This choice aids in maintaining brand identity.
  • Introducing substantial discounts, generally between 20% to 30%, appealing enough to entice customers, without devaluing the product perception.
  • Ensuring the effective promotion of your flash sale through extensive marketing efforts such as email marketing, paid advertising, and social media sharing.

Free shipping

As per a National Retail Federation survey, 75% of U.S. consumers are more inclined to shop if free shipping is part of the deal, making this strategy a must-consider for any online retailer.

Yet remember, the ‘free’ in free shipping does not translate to ‘no cost’. To strike a balance between customer satisfaction and maintaining profits, consider introducing free shipping with a minimum purchase threshold. This method encourages higher spending while offsetting your shipping expenditure.

Other promotional strategies

Other effective, WooCommerce-compatible promotional strategies that can contribute significantly to increased sales include:

  • Buy One, Get One Free (BOGO): This strategy, generally applied to fast-moving consumer goods, encourages customers to purchase more by offering an additional free product. The WooCommerce Fees and Discounts plugin can help simplify the execution of BOGO campaigns.
  • Loyalty programs: Reward your dedicated customers with exclusive benefits. Offer discounts or loyalty points for every purchase, which can be used during future purchases. WooCommerce Points and Rewards plugin could be your perfect partner for running a successful loyalty program.
  • Referral programs: Incentivize your existing customers to bring in new customers. Reward both the referrer and referee with discounts or cashback. Various WooCommerce plugins, such as AutomateWoo, enable easy set-up and management of referral programs.

Store owners should aim to maximize the visibility of their sales. Be it through email campaigns, targeted paid ads on social media and search engines, leveraging scheduled social media posts for organic reach, or eye-catching banners on your website – these channels can effectively represent and promote your discounted products.

An email campaign, when well-executed, can have a substantially high return on investment. A few good practices include personalizing the content for each customer, sending reminder emails about items left in the cart, and informing customers about upcoming sales or discounts.

Preparing your customers for seasonal sales with WooCommerce Wishlist

Just as your store gears up for the seasonal sales rush, your customers also need to strategize their shopping plans. This is where WooCommerce Wishlists Ultimate comes into play.

WooCommerce Wishlists Ultimate featured image

WooCommerce Wishlists Ultimate

Boost sales and increase customer loyalty

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WooCommerce Wishlists Ultimate is a feature-rich plugin that offers your customers a seamless way to earmark their favorite items for future purchases. This powerful tool supports various functionalities:

  • Enabling customers to add a wide variety of products, including variable items, to their wishlists.
  • Permission for single or multiple wishlists per user.
  • Capability for customers to define and name their own wishlists.
  • Allowing an option for shoppers to set the privacy level of new wishlists.
  • User-friendly interface that allows easy updating of quantities or removal of products from wishlists.
  • Admin view of all created wishlists for insightful customer preferences.
  • Customizable functionality for seamless integration with your store’s aesthetic.

Amid the flurry of seasonal sales, WooCommerce Wishlists Ultimate prods your customers to plan their purchases, bookmark desired products, and efficiently navigate their shopping spree when the sales start.

To maximize the potential of this tool during the sale season, consider sending timely notifications or personalized emails to your subscribers. This not only teases anticipation but also helps your customers snag their coveted items promptly when the sale kicks in.

How to use WooCommerce Wishlists Ultimate

1. General settings

  • Navigate to WooCommerce > Settings > Wishlists.
  • Activate the wishlist feature by checking Enable wishlists.
  • Enable Allow multiple wishlists if you want to let users create multiple wishlists.
  • Set a default name for new wishlists in the Default wishlist name field.
  • Choose how to display the wishlist feature – button, icon, or link – in Display options.
  • Specify where to display the feature – below or next to the add-to-cart button – in Placement.
  • Select from three privacy levels (private, public, or shared) in Privacy settings.
Configure WooCommerce Wishlist settings

2. Message settings

  • Tailor your messages and labels by navigating to WooCommerce > Settings > Wishlists > Messages.
  • Here you can configure the various messages that will be displayed whenever the user takes any wishlist-related action.
Configure wishlist message settings

3. Wishlists viewing settings

Access to wishlists is provided both on the backend and frontend.

  • On the backend, as the site administrator, you can view all the wishlists that customers have created by navigating to WooCommerce > Wishlists.
  • On the frontend, customers can conveniently access and manage their wishlists from within their individual account pages. This ensures that as the sale begins, all their desired products are just a click away.

By integrating WooCommerce Wishlists Ultimate into your store and employing smart marketing strategies, you can expect to drive your sales season to success.

Take the next steps for a successful storewide sale

WooCommerce, with its solid features, provides a solid foundation for hosting a storewide sale. However, to truly maximize a sale’s impact, store owners need to look beyond the basics.

To achieve successful sales, strategic promotion, and dynamic pricing are vital. The WooCommerce Fees and Discounts plugin offers these benefits by packing features such as advanced pricing configurations, user role-based pricing, dynamic pricing and bulk discounts, and payment gateway-dependent fees and discounts.

Moreover, customer retention and satisfaction can be significantly boosted by using the WooCommerce Wishlists Ultimate plugin. This plugin allows customers to add products to their wishlist, providing a more organized and enjoyable shopping experience during seasonal promotions, thereby fostering an environment conducive to higher sales.

Remember, every perfect sale begins with strategic planning and results in satisfied customers. With these powerful tools at your disposal, you’re well-equipped to create exactly that.

WooCommerce Fees and Discounts featured image

WooCommerce Fees and Discounts

Create powerful pricing incentives quickly and easily

Find Out More

WooCommerce Wishlists Ultimate featured image

WooCommerce Wishlists Ultimate

Boost sales and increase customer loyalty

Find Out More

So what are you waiting for? Transform your sales strategy today by trying WooCommerce Fees and Discounts and WooCommerce Wishlists Ultimate!

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