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  5. Set role based pricing rules
  1. Home
  2. Knowledge Base
  3. WooCommerce Fees and Discounts
  4. Set role based pricing rules

Set role based pricing rules

You can set role based pricing for products in three different ways:

  1. Set global role-based pricing adjustments
  2. Set role-based adjustments per product
  3. Define specific prices per product for certain roles

These methods apply to simple and variation products.

1. Setting global role based pricing rules

To set global pricing rules, go to WooCommerce > Settings > Fees and Discounts and ensure the ‘Enable User Role Pricing’ option is selected.

Enable WooCommerce user role pricing

You can then click on the ‘User Role Pricing’ menu item and set rules for each user role.

global woocommerce user role pricing

In the ‘Adjustment’ column, pick the type of discount or fee you want to apply.

In the ‘Amount’ column, pick the amount.

2. Setting role-based discounts and fees by product

If you want to apply role based pricing on a product by product basis, you can do so from the edit screen for individual products.

Click the ‘User Roles’ tab in the ‘Product Data’ section and enter the adjustment type and amount as above.

user role pricing by product

3. Setting specific prices per product for different user roles

Finally, if you don’t want to apply universal discounts or fees to products for different user roles, you can enter different prices per product for certain roles.

To select which roles should be enabled for role-based pricing, go to WooCommerce > Settings > Fees and Discounts > User Role Pricing and enter the roles in the ‘Role Price Fields’ setting. You can enter as many roles as you like here.

role price fields

This will enable additional product price fields for each specified role.

product specific role based prices

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