You can set role based pricing for products in several ways:
- Set global role-based fixed or percentage adjustments
- Create any kind of discount rule for some or all products
- Set role-based adjustments per product
- Define specific prices per product for certain roles
These methods apply to simple and variation products.
1. Setting global role based pricing rules
To set global pricing rules, go to WooCommerce > Settings > Fees and Discounts and ensure the ‘Enable User Role Pricing’ option is selected.
You can then click on the ‘User Role Pricing’ menu item and set rules for each user role.
In the ‘Adjustment’ column, pick the type of discount or fee you want to apply.
In the ‘Amount’ column, pick the amount.
2. Creating role-based discount rules
You can create discount rules for some or all products – including specific categories or specific products.
Go to WooCommerce > Fees and Discounts and click ‘Add New’ to create a new discount rule. The article here describes all the settings available to you.
However, note that you can specify certain roles that the rule should apply for. You can also specify roles that should be excluded from the rule.
Use the ‘Roles’ field to specify which roles the rule applies to. For example, you could create a bulk pricing rule for your wholesale customers only.
Use the ‘Exclude roles’ field to specify any user roles that are not entitled to the discount. For example, you can create a 10% discount for all your retail customers and exclude wholesale customers.
3. Setting role-based discounts and fees by product
If you want to apply role based pricing on a product by product basis, you can do so from the edit screen for individual products.
Click the ‘User Roles’ tab in the ‘Product Data’ section and enter the adjustment type and amount as above.
4. Setting specific prices per product for different user roles
Finally, if you don’t want to apply universal discounts or fees to products for different user roles, you can enter different prices per product for certain roles.
To select which roles should be enabled for role-based pricing, go to WooCommerce > Settings > Fees and Discounts > User Role Pricing and enter the roles in the ‘Role Price Fields’ setting. You can enter as many roles as you like here.
This will enable additional product price fields for each specified role.
