Many shoppers prefer buying online because of the vast choice of available models, styles, and colours to pick from. If you run a WooCommerce store, you may be wondering if there’s a way to make your store look more attractive and appealing to customers.
Colour swatches are a great way to showcase the products you sell on your online store. They can help customers choose the right item for them faster. In addition to this, it’s also a great way to increase conversion as they make your virtual shop look and feel more professional.
In this tutorial, we’ll explore how to enable colour swatches in WooCommerce. We’ll also see how to add variations to your products so that customers can choose different options for each variation.
Why should you use colour swatches and product variations in WooCommerce?
Colour might be one of the most important factors when it comes to making a purchase decision as it’s the first thing a customer considers when shopping for products available in multiple shades. Since it’s an essential part of any ecommerce business, it’s important to use colours on your online store wisely.
Colour swatches allow you to showcase your WooCommerce products in the best possible light and can help increase conversions and sales. A product colour option will seem much more appealing to the buyer if it’s displayed in a colour swatch instead of simply writing the name of the shade.
While colour swatches help you display products better, adding product variations to your online store is equally important if you want to offer your product in different colours and sizes. In addition, it’s also a great way to sell personalised or custom products on your online store.
For example, you can let customers create their own cereal box or let them add a personalised message gift card with their order. This is a great way to add more value to your existing products and increase sales for your business.
Together, colour swatches and variations give your customers more options to personalise their orders, which in return is an effective way to increase sales and profit margins on your WooCommerce site.
How to enable colour swatches and variations for WooCommerce products
As an online store owner, you probably already know that the default WooCommerce variable product page doesn’t do a good job of showcasing the different product options.
It only lets you display product options in text-only dropdown menus. These aren’t very intuitive, and they make it difficult for customers to differentiate between various product options.
While WooCommerce by default, offers limited functionality for displaying product variations better, there are many plugins that allow you to add extra fields and customise your products according to your customer’s needs. These plugins work great for creating custom fields for your WooCommerce products. You can add text boxes, dropdown menus, checkboxes, upload boxes, and colour swatches for displaying various product options on your online store.
While you can use the plugin to create colour or image swatches and for adding product variations, it will also let you set up conditional logic for displaying specific product option fields depending on the customer’s selection. This way, your customers will only see fields that are relevant to them.
How do you choose the right colour variation WooCommerce plugin?
With so many WooCommerce plugins available to add colour swatches and variations to your variable products, it can be hard to decide on the right one for your business, especially if you’re new to the WordPress space.
This is why it’s important to ensure that the plugin you decide to go with has essential features such as:
- The ability to create multiple variations per product. This is important to give your customers an easy way to view all product variations from a single page and makes your online store easier to navigate.
- The ability to set up multiple add-ons per product. This attribute can help you increase the average order value and help generate more revenue for your business.
- You should also have access to advanced features such as setting up conditional logic based on user input. This way, you can display hidden fields based on the options your customer selects. For example, show option B only if the user selects option A.
- In addition, a robust plugin will also let you create multiple fields per product. For instance, adding text boxes, dropdowns, and checkboxes to your WooCommerce products.
- Lastly, make sure the plugin has an easy-to-use interface that doesn’t need any technical knowledge or coding skills. This ensures you’ll have an easy time first setting up the plugin on your WooCommerce site, even if you’re not very tech-savvy.
Additionally, the plugin should also offer reliable support from the developer and the option of a free trial so that you can test it out before buying or fully committing to the solution.
Top WordPress plugins for colour swatches and variations
Let’s take a closer look at some of the top WordPress plugin options for adding colour attribute swatches and variations to your products.
The WooCommerce Product Add-Ons Ultimate is an all-in-one solution that lets you create a personalised shopping experience on your online store.
You can create unique WooCommerce products by adding extra options, adding extra fields to products globally or per product, and letting customers personalise the products before adding them to their carts. This is not only a great way to encourage more sales but it also helps to enhance the overall shopping experience on your online store.
Pricing – The WooCommerce Product Add-Ons Ultimate’s pricing starts at $69 for the Basic package or you can pay a one-time fee of $169 for lifetime access.
WooCommerce Attribute Swatches is a powerful plugin that lets you display visual product options instead of the default WooCommerce ones.
By offering a more visual shopping experience, you encourage customers to make better-informed purchase decisions quickly. The plugin offers advanced product customisation features such as displaying attractive product attribute swatches, customising product filters, displaying swatches on the product catalogue pages, and setting product attribute pricing for offering premium product options on your online store.
Pricing – You can get the WooCommerce Attribute Swatches plugin for $79 per year.
The Variation Swatches and Photos plugin offers a simple solution for displaying colour and image swatches instead of the default dropdown menus in WooCommerce.
It lets you display your WooCommerce product variations better using images swatches and photos. This way, your product options look more appealing to customers and help your online store stand out from the competition.
Pricing – The Variation Swatches and Photos plugin’s pricing starts at $99 per year.
YITH WooCommerce Colour and Label Variations is a professional WooCommerce plugin that offers an effective way to display product options better on your online store.
You can display product options such as product colours, sizes, shapes, or dimensions better on the front-end using images swatches, colour swatches, labels, and text buttons. It also gives you access to advanced product customisation features such as adding different images gallery per variation, displaying additional information with attribute variations, creating custom labels, and displaying single variations on separate product pages. It has all the features required to fully personalise your products and offer a unique shopping experience on your online store.
Pricing – The YITH WooCommerce Colour and Label Variations plugin’s pricing starts at $89.99 per year.
The best option for displaying colour swatches and variations in WooCommerce
While there are many plugins available for displaying colour swatches and variations, one of the best WooCommerce variation swatches options on the market is the WooCommerce Product Add-Ons Ultimate plugin.
This is because the plugin allows you to create custom fields for your WooCommerce products that can be used for both colour swatches and WooCommerce variation swatches. You can add as many additional fields to your products as you like as the plugin gives you and your customers fine-grained control over configuring products.
The best part is that every field can be assigned a price, which either adds or subtracts from the original product price. This way, you can charge your customers for any extra personalisations while adding more value to existing products. As a result, this helps you increase the average order value and increase profitability for your brand.
It’s important to clarify that the WooCommerce Product Add-Ons Ultimate does not assign swatches to variations. Instead, it allows you to create image swatch add-on fields that can be used instead of displaying generic-looking WooCommerce variation swatches on the shop page and product pages.
One of the great things about the plugin is that it’s very simple to use and lets you set up personalised products within a few minutes.
Follow this tutorial to set it up on your online store:
- With the WooCommerce Product Add-Ons Ultimate installed on your WooCommerce site, navigate to the product’s edit page. Make sure the product has attribute variations already created.
- Scroll down to the Product data section and click on the Product Add-Ons tab. Now click on the Add Group button to create a new group of custom add-on fields.
- After giving your group a title and description, click on the Add Field button.
- Enter a Field Label and select Image Swatch from the Field Type dropdown menu. Now, add colour options and colour images using the Add Option button.
- You also may want to force the customer to select a colour by making this a required field. To do this, simply select the Required Field? checkbox. Once you’re ready, click on the Update button to continue.
- Customers on your online store will now find it easier to differentiate between various product options on the front-end and make informed purchase decisions quickly.
Get the WooCommerce variation swatches plugin today
Enabling colour swatches and variations for WooCommerce is a great way to add more value to your existing products. It’s also an easy way to offer a much more enhanced, personalised, and unique shopping experience on your online store.
However, it’s important to choose the right plugin for implementing such functionality on your WooCommerce site.
We recommend using the WooCommerce Product Add-Ons Ultimate as it’s one of the best options available for adding product images and colour swatches to your product variations. The best part is that the plugin is very user-friendly and lets you easily customise your WooCommerce products without having to touch a single line of code.
In addition, you don’t have to worry about purchasing the solution and realising it’s not the ideal one for you as it offers a 14-day money-back guarantee.
Ready to start enabling colour swatches and variations for WooCommerce products? Get WooCommerce Product Add-Ons Ultimate today!