Bulk pricing is one of the most effective way of increasing your sales and profit on your WooCommerce store.

In this article, I’ll look at the following:

What are bulk pricing discounts?

Bulk pricing discount (or volume discounts) are a way of offering your customers a better price based on quantity. Basically: the more you buy, the lower the price per unit.

WooCommerce cart discount

Examples of bulk pricing discounts

Bulk discounts can often take a very simple form, e.g.:

  • Buy 10 or more items and get a 5% discount

Or you can create different discount levels or tiers, e.g.:

  • Buy between 10 and 25 items and get a 5% discount
  • Buy between 26 and 50 items and get a 10% discount
  • Buy 51 items or more and get a 15% discount
  • And so on…

The psychology of this strategy appeals to people’s natural desire to get value for money. Looking at one of the scenarios above, if you have 9 items in your cart and you know that purchasing one more is going to earn you a discount, it’s difficult to say no. Even if you don’t want that 10th item and you know it’s going to cost you more.

Why use bulk pricing in your WooCommerce store?

But why offer bulk discounts in this way? Here are seven good reasons, plus one thing to watch out for.

  • Drive volume: by offering cheaper unit prices for greater quantities, you’re encouraging your customers to buy more of your product. Who wouldn’t be tempted to increase their order size to get a cheaper price?
  • Bring in new customers: any kind of deal is always going to attract new customers – offering price benefits based on volume will help to set you apart from your competitors
  • Encourage repeat custom: for many businesses, having a solid base of returning customers is essential
  • Discounts increase customer satisfaction: everyone loves to think they’re getting a deal
  • Clear old inventory: encouraging your customers to buy more of your product at a lower rate will help you shift more stock. This is especially important if your products are seasonal or you’re introducing a new range
  • Break into new markets: if you’re introducing a new range or just starting out, discounts can set you apart and encourage customers to give you a try
  • Fill capacity: depending on your production methods, producing goods in larger quantities is often more cost effective. It makes sense to pass some of this on to your customers to help you drive your costs down. It’s a win-win

Don’t forget: Ensure you stay profitable. Don’t sell items too cheaply if you can’t afford to – it’s easy to get carried away with a discount strategy.

For more details and ideas on how and why to use WooCommerce pricing strategies effectively, check out this article by TutsPlus.

How to create bulk pricing discounts in WooCommerce

The simplest way to create bulk pricing discounts in WooCommerce is to use a plugin. The WooCommerce Fees and Discounts offers you several ways to create discount strategies in your store.

WooCommerce Fees and Discounts

In this article, we’ll look at setting up bulk discounts with several tiers.

Install and activate Fees and Discounts

Once you’ve uploaded and activated the Fees and Discounts plugin on your site, you can go to WooCommerce > Settings > Fees and Discounts. Click on the ‘Licence’ sub menu to enter your licence key.

Create a dynamic pricing rule

Click on the ‘Dynamic Pricing’ sub menu and select ‘Bulk Pricing’ from the ‘Offer type’ field:

WooCommerce bulk pricing rule

There are a few other fields you can complete before entering the different discount levels:

Label

Optionally enter some text to add to the product price label.

Applies to

This fields defines which products the bulk discount will apply to. Choose from:

  • All items: choose this option to apply the same discounts to all products
  • Specific categories: choose this option to select certain categories where the discounts will apply
  • Specific products: choose this option to select certain products where the discounts will apply

Create the discount tiers

Click ‘Add New Tier’ to create your first discount tier. Each tier allows you to apply a discount depending on a minimum and maximum quantity, e.g.:

  • Buy between 11 and 25 to get a 10% discount

Each tier allows you to specify the following fields:

  • Min quantity: the lowest quantity of product to qualify for this discount level
  • Max quantity: the highest quantity of product to qualify for this discount level
  • Adjustment: you can choose between fixed or percentage and between a fee and a discount
  • Amount: the amount of the discount or fee
  • Label: an optional field where you can highlight the discount in the cart

Here’s an example of a set of pricing tiers offering the following discount structure:

  • Buy between 10 and 25 items and get a 5% discount
  • Buy between 26 and 50 items and get a 10% discount
  • Buy 51 items or more and get a 15% discount
WooCommerce bulk pricing tiers

Note that you can leave the ‘Max quantity’ field blank if you don’t want an upper limit for a tier.

Here’s what it looks like in the cart when the customer qualifies for a discount:

WooCommerce cart discount

In this instance, the customer has added 51 items to their cart so they qualify for a 15% discount. Note the ‘15% off’ label in the Total column. This is optional and can be styled as you wish.

Other WooCommerce discount strategies

Bulk pricing isn’t the only discount strategy open to you.

WooCommerce Fees and Discounts

The WooCommerce Fees and Discounts plugin is easy to use but gives you a lot of options to create powerful pricing incentives for your customers. Click on the image below to find out more.

WooCommerce Fees and Discounts

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