Building a B2B website for a toy company

Gounaridis Toy Imports are a toy import company based in Thessaloniki, Greece. We asked them a few questions about how they’re using our WooCommerce Wholesale & B2B Plugin Bundle to manage their B2B website.

Can you give us some background on your site and what you sell?

We are a toy import company supplying a wide range of products to retailers. To better support our customers, we developed a B2B website that allows them to browse products, place orders, and manage their purchases more efficiently and quickly.

What made you choose our Wholesale Product Bundle?

We chose the Wholesale Product Bundle mainly for its simplicity in managing customer access. The ability to easily register and approve new B2B customers was essential for us. Additionally, the built-in restrictions for guest users helped ensure that only authorized clients can view pricing and place orders, which is critical for our business model.

We are using the plugin primarily to control access and tailor the experience for our B2B customers. Guest users are restricted from viewing prices and purchasing, ensuring that only approved clients can interact with the store.

Once customers are approved, they can access wholesale pricing and place orders directly through the website. We also use role-based rules to manage visibility and pricing, allowing us to present different conditions depending on the customer type.

Overall, the plugin helps us maintain a clear separation between public visitors and verified B2B clients, while streamlining the ordering process for our customers.

How did you find the experience of using the plugin?

The plugin was easy to install, and the setup process was fast and straightforward. We were able to get everything up and running quickly without complications.

There are several features that are particularly useful for our workflow. The guest restrictions are essential, as they allow us to control access and ensure that only approved customers can view prices and interact with the store.

The customer role management is also very powerful, especially for hiding specific products and categories from certain users. Additionally, the ability to display different pricing based on user roles allows us to tailor our offers to different types of clients, which is crucial for a B2B

We are now focused on onboarding more of our existing customers onto the new B2B platform and encouraging them to transition from traditional ordering methods to the website.

We also plan to further optimize the user experience, expand our product catalog, and refine our pricing strategies based on customer segments. Overall, the goal is to make the platform the primary ordering channel for our clients and improve efficiency across the entire sales process.

Overall, the plugin has been a solid solution for setting up a structured B2B environment within WooCommerce. It covers the core requirements we had, especially around customer access control and pricing flexibility, and integrates well into our workflow.

We’re looking forward to seeing how it performs as more of our customers start using the platform.

Thanks to the team at Gounaridis for taking the time to answer our questions. You can check out the Gounaridis Toy Imports website here.

And you can find more information about our Wholesale & B2B Plugin Bundle here: