A great way to offer a personalized shopping experience is by letting customers build their own WooCommerce product bundles. This means that customers choose the items they want to include in their WooCommerce product bundle instead of purchasing a pre-configured one.
Creating WooCommerce product bundles can help you increase the average order value on your online store. Instead of purchasing one or two products, customers will be more likely to personalize their product bundle by mixing and matching several different items.
In addition to this, it can also be a great way to limit items per box. This means that you can limit the number of items per bundle and decide which items can be a part of the WooCommerce product bundle.
The only problem is that this is not possible with WooCommerce out of the box. To create your own WooCommerce product bundles, you’ll need to use a plugin.
In this article, we’ll show you how you can create WooCommerce product bundles using two methods. We’ll also go over some benefits and examples of WooCommerce product bundles for inspiration.
What are product bundles?
Product bundles are collections of different products bundled into one product.
Customers can add multiple products to a product bundle. In other words, they can choose which items they’d like to include in their bundle. It’s also a great way to incentivize customers to buy more products.
Product bundles are also known by other names depending on how store managers set them up. Here are some of the most common examples:
- Kits. Product bundles are also known as kits. For instance, Dollar Shave Club sells a shaving kit that includes multiple products grouped into a product bundle kit. This bundle may include razors, shaving creams, and toiletries.
- Subscription boxes. You can also set up product bundles as subscription boxes. Subscription boxes are perfect for all sorts of products including fitness products, meals, and snack packs.
- Build-your-own box. This lets customers add products to a generic box based on their preferences. Build-your-own box examples include custom cereal boxes or a mixed case of wine.
- Gift boxes or hampers. Gift boxes or hampers as WooCommerce product bundles let customers mix and match products. You can even offer an option for gift wrapping.
Put simply, WooCommerce product bundles are product bundles you create out of individual WooCommerce products. You can sell products on your online store separately and in bundles to cater to different types of buyers. Selling product bundles is suitable for all sorts of businesses.
Benefits of creating WooCommerce product bundles
Product bundles are great for both store owners and customers. Let’s take a look at the main benefits of creating product bundles:
#1: Product bundles are customizable
By creating customizable product bundles, customers get the exact items they want instead of having to purchase a pre-set product bundle. For instance, you can sell a case of pre-selected wines versus letting customers select the wines they want to include in their case. Some customers might choose to add all white wines to their case while others might mix it up.
#2: Product bundles encourage customers to try out new products
Another benefit of creating WooCommerce product bundles is that you can encourage customers to try out new products. For example, shoppers can choose to buy a kit of beauty products versus buying products individually.
When customers buy products individually, they may be hesitant to try out new products. This decreases the chances of shoppers adding more, “unfamiliar” products to their cart. But with a kit, they’ll get to try out new products at a great price. For example, they might try out body butter in a kit that includes standard beauty products.
#3: Product bundles can help you grow your customer base
WooCommerce product bundles on your online store can help you sell more products per order. This not only increases the average order value but also expands your customer base. Since you sell to individual consumers and people looking to buy kits or gifts, your WooCommerce store can cater to a lot more people at once.
In addition to this, you can come up with new ways to market your WooCommerce products. For instance, you can offer discounts on WooCommerce product bundles such as Save 10% on Bundle Buys! or 5% Off On All Shaving Kits!.
This boosts the effectiveness of your next sales campaign and can help attract new customers. Everyone loves discounts, and offering them on WooCommerce product bundles can help boost sales and revenue for your business.
Examples of product bundles
Kits are WooCommerce product bundles that contain a custom starter kit of everything customers need in one package.
Here’s an example of a shaving starter kit bundle. Customers can select from products such as safety razors, fancy straight razors, horsehair brushes, artificial brushes, basic shaving cream, and ultra lather shaving cream and add them to the product bundle.
After the customer selects any three products and adds them to the shaving starter kit, they can add the product bundle to their shopping cart. This way you give customers the ability to choose what’s in their box. This increases customer satisfaction and loyalty towards your brand.
Once customers add any three items to their starter shaving kit, the price will be updated dynamically and they can proceed to checkout quickly.
Subscription boxes are multiple WooCommerce products bundled into one package. This is useful for selling recurring WooCommerce product bundles such as a “7 Day Meal Plan”.
Customers can select seven meals to be included in their “7 Day Meal Plan” subscription box bundle. You can then select the delivery for when you need to start your seven-day meal subscription by using the drop-down menu right below. Customers can also add special instructions to their subscription boxes. This field can be used to input any special needs that you may have, for example, a note about food allergies, requesting extra sauce, tissues, or spoons and forks.
If you’re looking to create a meal plan subscription boxes for your online store, you can follow our guide on creating a WooCommerce meal subscription service.
Build-your-own products allow customers to personalize their product based on personal preferences before adding it to the cart.
Here’s a great example of a build-your-own box WooCommerce product bundle. Customers can select and add different ingredients to fully personalize and customize their cereal. After selecting the size they’d prefer, they can select their base cereal from different options such as Cheerios, Choco Balls, CornFlakes, Froot Loops, UFOs, and Weetos.
They can also select and add the rest of the ingredients and give their cereal a custom name. After customers are done adding and creating their own cereal build-your-own box, they can proceed to the checkout page to place their order.
You can read this article for how to create a build your own cereal product
Gift boxes or hampers
Gift boxes or hamper WooCommerce product bundles let customers mix and match products. Let’s take a look at an example:
Customers can use the “Deluxe” hamper type, which simply offers a free gift with the WooCommerce product bundle if your breakfast hamper includes a minimum of 6 items. Once shoppers select the hamper type, they can select from different WooCommerce products such as different blends of Coffee and Teas. After they reach the minimum 6 items, a breakfast mug will be included with their deluxe breakfast hamper order.
Check out this article for more information about how to set up WooCommerce product boxes or hampers
How to create WooCommerce product bundles – two methods
There are two ways you can create WooCommerce product bundles and start selling them on your WooCommerce store:
Method #1: creating product bundles using WooCommerce Product Add-Ons Ultimate
This method involves adding each item individually to your WooCommerce store. You can then use the WooCommerce Product Add-Ons Ultimate plugin to create your product bundle with various options for customers to choose and select items from.
You can skip to the instructions for Method #1.
Method #2: creating product bundles using WooCommerce Product Table Ultimate
You can also choose to create product bundles using the WooCommerce Product Table Ultimate plugin. This way, you can list the WooCommerce products you want to let customers add to their bundle in a table layout.
You can skip to the instructions for Method #2.
Method #1: Creating product bundles using WooCommerce Product Add-Ons Ultimate
Here, we’ll take a look at how you can create product bundles using the WooCommerce Product Add-Ons Ultimate plugin. It’s perfect for selling kits, subscription boxes, and build-your-own box style product bundles.
We’ll start by adding each item as an individual WooCommerce product. Then, we’ll use the WooCommerce Product Add-Ons Ultimate plugin to create a product bundle with various options.
To demonstrate, we’ll explain how you can create a mixed wine case product bundle.
Step #1: Add each item as an individual WooCommerce product
Let’s start by adding each item that you want to offer in your WooCommerce product bundle as an individual WooCommerce product. For our wine case example, we need to add each wine product separately as a WooCommerce product.
You can add as many items as you’d like. Customers will be able to select from the available items to add to their product bundle.
Step #2: Create the WooCommerce product bundle
After adding the WooCommerce products that will go into the product bundle as separate products, you need to create another product for the WooCommerce product bundle. This means that you need to create the product bundle product itself that customers can add the individual wine bottles to.
Following our example, we can call the WooCommerce product bundle something like “Wine cases bundle”. After adding the title, description and images, navigate to the Product data meta box to configure the product bundle’s details.
Start off by setting the Regular Price ($) equal to the flat-rate price you want to charge for your “Wine Cases bundle” WooCommerce product bundle. For our example, we will set a fixed price for adding three wine bottles to the “Wine Cases bundle”. The price of the WooCommerce product bundle will not change depending on which products are in the product bundle.
After that, click the Product Add-Ons tab to create your product bundle:
- Click the Add Group button
- Click on Add Field
- Set the Field Type to Products using the drop-down menu.
- Enter the names of all products that you want to include in the product bundle from the Child Products settings area.
Additionally, you can also choose how to display individual products that are added to the WooCommerce product bundles using the Products Layout option. You can also choose to let shoppers select quantities for each item in the product. Just set the Product Quantities option to Independent.
You may also choose to display the same quantity of all products, or fix the quantity of each item at 1. To make customers select at least 3 wine bottles, you can set the Min Child Products to 3. You are also able to restrict customers to a maximum of 3 wine bottles per every wine case product bundle they buy from your WooCommerce store.
It’s important to note that you need to set the Discount text field to 100 if you’ve set the flat rate for your product bundle in the General tab, from the steps mentioned earlier. This way, you won’t charge extra for the individual products.
Step #3: Preview
Once you’re done creating your WooCommerce product bundle using the WooCommerce Product Add-Ons Ultimate plugin, it’ll look something like this on the front-end:
Customers can select 6 white wines and any 6 red wines and add it to their WooCommerce product bundle.
Create variable price product bundles with fixed item quantity
We explained how you can create a WooCommerce product bundle with a flat price regardless of which products the customers decide to add to the product bundle.
Now, we’ll create variable price product bundles with fixed item quantity. This means that if customers select higher-priced wine bottles, the product bundle will cost them more.
On top of that, you can also offer a percentage discount or a flat rate to encourage people to buy the product bundle. We’ll set up everything similar to the previous section, you just need to set the prices differently.
Start by going to the General Tab and set the Regular Price text field to 0. Now, set the Price label display to Hide Price from the drop-down menu.
Click on the Product Add Ons tab and set the Discount field to either flat or percentage discount that you want to offer on your WooCommerce product bundle. For instance, if you want to offer a 10% discount off the total value of all the items in the customer’s product bundle, you can just enter 10 and select Percentage from the drop-down menu under Discount type.
Here’s how customers will see the variable price of the WooCommerce product bundle, depending on the items they choose:
Create variable price product bundles with variable item quantity
If you want to offer variable pricing for your WooCommerce product bundle but also want to let customers add as many items as they’d like to their bundle, you can do that in just a few quick steps.
With keeping the same settings from the previous section, we just need to make a few minor tweaks for letting shoppers choose the number of items they add to their product bundle.
Keep everything the same except set both the Min Child Products and Max Child Products equal to 12 to require shoppers to choose at least 12 wine bottles. Additionally, you can also set the Min Child Products field to whatever minimum quantity you’d like customers to add to their product bundle.
You can also leave the Max Child Products text field blank for letting customers add as many items to the WooCommerce product bundle as they want. Using these two fields, you can either offer customers to select the quantity of each item as desired or you can add a limit but make it much higher.
Here’s how that look on the front-end of your WooCommerce store:
Method #2: Creating product bundles using WooCommerce Product Table Ultimate
Here, we’ll take a look at how you can create product bundles using the WooCommerce Product Table Ultimate plugin.
You can use this plugin to list the WooCommerce products you want to let customers add to their product bundle in a table layout. The WooCommerce Product Table Ultimate plugin lets you do just that in quick, easy steps.
Step #1: Create a page for the product bundle
First, we need to create a page for the WooCommerce product bundle to be displayed in a table layout format on your online store. Start by creating a page for the table by navigating to Pages > Add New from the WordPress admin panel.
Give your page an appropriate title and add the Product Table Ultimate block to the newly created WooCommerce page.
Step #2: Select products for your product bundle
Now that we have added the product table to our newly created WooCommerce page, we can configure the table to list the available items customers can add to their product bundle.
Let’s say we want to put together a “Beauty Care Bundle” in a table layout. Once you set up and added your WooCommerce product bundle to your store similar to how it’s mentioned above, we can display it in the product table.
Start by setting the Product Source to Categories and select the category your WooCommerce products are in. this will display the different items from the product bundle in the product table. You can also set the Order to either Ascending or Descending.
The WooCommerce Product Table Ultimate plugin lets you choose which columns will be displayed in the product table. You can add or remove columns by configuring the Columns text field. You can display thumbnail, name, categories, price, and add-to-cart columns.
Additionally, you can also tick the checkbox next to Show quantities on add-to-cart column. This will add a quantity selector directly to your product table and customers can select the number of items they want to get in the bundle, directly from the product table.
This is perfect for letting customers mix and match products the way they want. Some customers might want to purchase two shampoo bottles, one conditioner, and two body butters while others might want only one of each.
Step #3: Preview
Now that we’ve set up a product table and selected the WooCommerce products customers can choose from, we can preview it on the front-end. It will look something like this:
Setting up WooCommerce product bundles on your online store is a great way to boost sales and attract new customers. You improve the customer experience on your online store by letting customers choose their own product bundle instead of selling only pre-configured product bundles.
In addition to this, product bundles motivate customers to purchase larger quantities of products instead of buying them individually. As a result, you’re able to increase your average order value and generate more revenue per sale.
The WooCommerce Product Add-Ons Ultimate plugin is perfect for selling kits, subscription boxes, and build-your-own box style product bundles. It gives you plenty of options to create your product bundle and set prices and discounts the way you want.
But if you’re looking for a simpler way to sell product bundles, WooCommerce Product Table Ultimate is the way to go. It’s perfect for listing selected items in a table layout. Customers can choose the products they’d like to add to their bundle and place their order.