SEO

I recently rebranded this website, moving from one domain to a new domain. In doing so, I had three major concerns:

1. I’d lose all the SEO value I’d built up over the years for the previous domain – and therefore all the traffic I get from search
2. I’d no longer be able to collect recurring payments for plugins purchased from the site on the old domain
3. Users would not be able to get automatic updates for new versions of products

This is a step-by-step account of everything I did to ensure that my worst fears weren’t realised.

I don’t tend to do a lot of SEO work but there are one or two sites I work with where search rankings are critical. By chance one day, a colleague happened to notice that there was an orange exclamation mark and warning against one of our sites in Google search results. Read more