You can choose how to display the product price.

To change the pricing labels:
- Either, from the front end, go to Customizer > Product Add Ons Ultimate
- Or, from the back end, go to WooCommerce > Settings > WooCommerce Product Add Ons Ultimate
- From individual products, in the General panel of the Product data section
In ‘Price label’ enter the text to appear with, or instead of, the product price.
In ‘Price label display’, choose how you want your label to appear: either before, after, or hide the product price altogether.